Find ads worth stealing.
List the companies whose ads you want, or search the creators and posts in your niche, saved and ready to clone. Put brands on weekly watch and their new ads come to you.
Add every company whose ads you want, then get the ads. ✦ Competitors and ✦ Proven winners fill the list around whatever you typed, or around your own brand when the box is empty.
Ads will be pulled for
Add companies above, then pick platforms.
Your playbooks
The strategic takeaways you saved: what’s working in your space and the plays to run. Build one from any Ad Spy search, then find it here.
Your creative scout.
Ask in plain English and it pulls real ads, profiles, posts & videos from Meta, TikTok, Instagram, LinkedIn and 25+ more, saving the best to your swipefile.
Every image & video you’ve generated, kept here independent of your chats, so deleting a chat never loses the media. Expand, download, save to your swipefile, or remove.
Profile everything is tailored to this
Tell Hermoso who you are and everything fits you: the Studio, your competitor picks and the proven ads it shows you. Pick how to set it up below, then change anything you like.
You’re just exploring, so nothing you make uses a brand. Make anything you like in the Studio.
Competitors & similar accounts
The brands and accounts like yours. The agent studies these to sharpen your positioning, ground “build one in their style,” and pull what’s working. We can suggest some. Add or remove any.
Voice guide how your copy should sound
Learned from your real site copy at setup: the six tone dimensions, the words you use, and the words to avoid. Every headline, script & caption we write for you is held to this voice. Regenerate to re-read your site.
Your elements reusable across every ad
Saved creators & locations you can drop into any ad: your reusable AI cast and sets. Add them here, or while you make an ad in Studio. (Your products live in the field above.)
Creative playbook learned from the top ads in your space
We study the longest-running ads from you, your competitors, and your category (the ones proven to convert), then pull the hooks, angles & formats that actually work and apply them to every ad we make for you.
Automations
Let Hermoso post and reply for you, by rules you set here.
Reply to comments and DMs, instantly
When someone comments a keyword, sends a DM, mentions you or opens your link, Hermoso answers right away on Instagram, Facebook and Messenger, and X. Instagram and Facebook replies cost no credits; X charges for each one, so X automations use credits.
Recent activity
Tools
One job each. Each tool opens on its own page and shows the price before anything runs.
In the app
Ads Studio
Pick products, choose how many ads and which sizes, and get a batch of finished static ads. Every ad is a different angle and layout.
Products
Your ads
Your batches show here.
Models
Every image, video, voice and text model in Hermoso. Pick one, describe what you want and render. Results save to your Library, and the price shown is exactly what you pay.
No model matches that. Clear the search to see all of them.
Image
Video
Voice
Text
Every model here works from your AI assistant too. See MCP & CLI.
Billing
Pick a plan, top up credits, and set up alerts. One currency for everything Hermoso does.
Margins & profitability Internal
Revenue (credits billed) vs. our true vendor cost, from the usage ledger. Scaffolding for full per-user/per-model analytics once accounts exist.
Credit usage
Your most recent credit charges, newest first.
| When | Action | Credits |
|---|
What each action costs in Hermoso credits. Video model prices are at the resolution named in the Video heading; the exact cost always shows on the button before you run. AI copy & search vary with length, so those are typical ranges.
What's a credit?
Credits are the single currency for everything Hermoso does: finding ads, writing copy, and generating images and video. Each action spends credits based on what it costs us to run, so you only pay for what you use.
Why do some things cost more than others?
Generating images and especially video uses heavy AI compute, so it costs more than text. Research and copywriting are light. The exact cost shows up right on the image/video buttons before you run them; the table above lists what each action costs.
Do credits roll over or expire?
Monthly plan credits reset at the start of each billing cycle and don’t roll over. Credits you buy as one-time top-ups do roll over and stay valid for 365 days from purchase.
Hermoso in any AI
Drive Hermoso from Claude, ChatGPT, Cursor or any AI agent. It gets your saved profile, memory and taste automatically, and spends this account’s credits. 906 tools across research → plan → generate → publish → manage your ad campaigns. Need to connect your own tools instead? Connectors →
Terminal & API keys
Most setups above need no key at all: hermoso auth login and the Claude.ai / ChatGPT connectors both sign you in through the browser. Create a key here when you want one anyway, for a machine with no browser (hermoso auth login --token) or for an agent that only accepts a header. Revoke any key here, anytime. A key belongs to your login, not to one brand: the same key reaches every brand you can open, and the agent or the request picks which one. The same key also opens the plain REST API at app.hermoso.ai/v1, which is the way in for an agent that speaks HTTP and not MCP. Full docs & the full tool reference: hermoso.ai/mcp ↗