Find ads worth stealing.
Pick what you want to see, drop in a website, and get the ads worth copying — saved and ready to remix. Put brands on weekly watch and their new ads come to you.
We’ll hand-pick the top-performing ads relevant to you — from competitors and beyond.
Your creative scout.
Ask in plain English and it pulls real ads, profiles, posts & videos from Meta, TikTok, Instagram, LinkedIn and 25+ more — saving the best to your swipefile.
Your library.
Everything you’ve made and saved, in one place. Every ad you create auto-saves here — open a chat to tweak or re-run it, browse Assets for every image & video you’ve generated, or flip to your Swipefile of proven ads worth stealing.
Every image & video you’ve generated, kept here independent of your chats — so deleting a chat never loses the media. Expand, download, save to your swipefile, or remove.
Your playbooks
The strategic takeaways you saved — what’s working in your space and the plays to run. Build one from any Ad Spy search, then save it here.
Brand who you are — everything is tailored to this
Tell Hermoso who you are and every feature tailors to you — Studio, your competitor picks, and the proven winners relevant to your brand. Drop your site and we’ll draft it; tweak anything.
Voice guide how your copy should sound
Learned from your real site copy at setup — the six tone dimensions, the words you use, and the words to avoid. Every headline, script & caption we write for you is held to this voice. Regenerate to re-read your site.
Competitors who you’re up against
The brands you compete with. The agent studies these to sharpen your positioning, ground “build one in their style,” and pull what’s working. We can suggest some — add or remove any.
Your elements reusable across every ad
Saved creators & locations you can drop into any ad — your reusable AI cast and sets. Add them from the ✦ composer (Cast a creator · Set a location) while you create. (Your products live in the field above.)
Creative playbook learned from the top ads in your space
We study the longest-running ads from you, your competitors, and your category — the ones proven to convert — then pull the hooks, angles & formats that actually work and apply them to every ad we make for you.
Models
Every model in Hermoso, raw — pick one, type a prompt, render. No brand pipeline, no finishing pass; results still land in your Library. Prices are the exact credits you’ll be charged.
Image
Video
Voice
Writing
Same catalog from any agent: the MCP & CLI tools accept every model id here (hermoso capabilities lists them with live prices).
Billing
Pick a plan, top up credits, and set up alerts — one currency for everything Hermoso does.
Margins & profitability Internal
Revenue (credits billed) vs. our true vendor cost, from the usage ledger. Scaffolding for full per-user/per-model analytics once accounts exist.
Recent activity (this session)
Credits used per action this session. ~1 credit unless noted.
| When | Action | Credits used |
|---|
What each action costs in Hermoso credits. Generation is exact; AI copy & search vary with length, so those are typical ranges.
What's a credit?
Credits are the single currency for everything Hermoso does — finding ads, writing copy, and generating images and video. Each action spends credits based on what it costs us to run, so you only pay for what you use.
Why do some things cost more than others?
Generating images and especially video uses heavy AI compute, so it costs more than text. Research and copywriting are light. The exact cost shows up right on the image/video buttons before you run them; the table above lists everything.
Do credits roll over or expire?
Monthly plan credits reset at the start of each billing cycle and don’t roll over. Credits you buy as one-time top-ups do roll over and stay valid for 180 days from purchase.
Hermoso in any AI
Drive Hermoso from Claude, ChatGPT, Cursor or any AI agent — it gets your saved brand, memory and taste automatically, and spends this account’s credits. 22 tools across research → plan → generate → finish. Need to connect your own tools instead? Connectors →
Terminal & API keys
Keys power the terminal + config setups above (the Claude.ai / ChatGPT connectors sign in with OAuth instead — no key needed). Revoke any key here, anytime. Full docs & the 22-tool reference: hermoso.ai/mcp ↗
Settings
Brand profile
Not set up yet.
Language
The language Hermoso generates ads, copy, and answers in.
Appearance
Theme for the whole app (also togglable from the ☀/🌙 button, bottom-left).
Start fresh
Wipe this brand workspace — its brand profile, memory, swipefile, playbook, Library & chats — and return to a clean onboarding. Use this to set up a different brand from scratch. Other brand profiles aren’t touched. This can’t be undone.
Account
Signed in as
Agents & API
Connect Claude, Cursor or any AI agent — keys, the hosted connector and setup live on their own page now.
Connectors
Google Drive, Slack notifications and custom MCP servers live on their own page now.
Privacy & cookies
See how we handle your data, or change your analytics-cookie choice at any time.
Notifications
The weekly competitor-watch email — a short digest of the new ads your rivals launched, with a one-click remix. Paid plans.
Delete account
Permanently cancel any active subscription (effective immediately — no refund), erase every image and video you’ve generated from our servers, wipe your saved brands, memory & swipefile, and reset this account. This can’t be undone. Need help instead? Email us.